Hate It Or Love It

Dienstag, 14. Februar 2012

Digipak Ancillary Task No. 1: Market Research

We have chosen 50 cent to research on how he promotes his musical career. Nowadays Rappers have to stand out from the crowd in order to receive attention from likely consumers. There are a lot of different old and new ways to promote yourself in our time, but one very effective path to take is new media. By creating YouTube channels and blogging on Twitter, Facebook or MySpace rappers such as 50 cent can promote themselves to a profitable extent as the internet is used for almost anything nowadays and very powerful with teenagers and young adults. It isn't only very cost effective, but also brings in cash: 50 cent for example promoted shares on Twitter and earned 8 million US Dollars. Careful attention also have to be placed on TV adverts as celebrities tend to promote themselves together. The Clip from Curtis "50 Cent" Jackson, Floyd Mayweather junior and Mike Tyson below is a great example of this and product placement. we have chosen this clip as their are similarities in the characters between this short film and our music video.

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