Secondary Research: Task 12

On the Channel 4 website following statements were made:

• To give fans the celeb exclusives and juicy gossip
• We are the UK's number 1 music channel, beating MTV1 Total and Viva* with a 20.9% average monthly reach (10.1m) for individuals *
• It reaches 19.1% of ABC1 adults a month with a ABC1 profile of 32%*
• Our audience is female-lead and centred on 16-24s 
• There's massive cross promotion to entice even more viewers
  * Infosys/BARB MCH

A-Cross Media would also particularly aim for the same year group, but more a male market, because of the genre of our music video. We will also aim to reach as many viewers as possible through massive cross promotion, and use stars/celebrities to keep the audience on their toes.