We can finally present to you the Digipak to "Hate It Or Love It".
The Final Digipak, by Max Proksch
Top Row (L to R):
#1 - One extra panel with artwork.
#2 - The background for the soft hub spot of the CD
#3 - Panel with the lyrics in front of the road were the Boxer does morning runs.
Bottom Row (L to R):
#1 - Another extra panel with related artwork.
#2 - Back of the Digipak showing the rapper from the video.
#3 - Front of the Digipak. This indicates the main rapper and the title "Hate it Or Love it".
Revising the plan
We kept to our plan up to 2/3 of the actual expected. This was the result of counselling and opinions we gained from showing the flat plan to colleagues. Although keeping the artworks and the background of the soft hub, we decided to enhance the lyrics panel with the background we would have used in the front and threw away the idea of having both rappers on the front and the boxer running on the back panel. Instead we wanted to enhance the superficial dominance and therefore we put Oluseyi "Lu" Petinrin as The Game on the front cover while Victor "Ekoko" Mukete as 50 Cent adorns the back. This refers to also that the "core" is the story as when you open all the artworks and the lyrics stand out.
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