Evaluation Task No. 3: Audience Feedback

After developing our music video, the digipak and the advert we received great feedback from classmates and people outside of school. The internet has greatly added to this step as we were able to post it on Facebook, YouTube and send it via email.

General Feedback
The feedback received over Facebook and email was that they generally liked the final draft better than the first, with the errors corrected and the montage and lip-sync in place. Furthermore, they saw that the story line has been improved through the montage and the good usage of black & white to differentiate the past with the present.
In addition, the sound was finally clean which many viewers enjoyed as their is no clean version of the song on iTunes or elsewhere in a similar quality as this video. Having cleared out the sound and reduced the amount of long takes was also very pleasing for our management team.
Particularly actors performance went up. Although we miss working with Varun Frei, we had to take on Oluseyi Petinrin on board as Varun wasn't able to perform anymore as our timetables intervened with his.
On the other hand, we also had some negative feedback. Some said that there is a too defined line between the story and the rappers without them affecting each other. Also the long takes we left in the middle of the video were not very popular.
Overall though I think the critics accepted the video as a quite good piece of a media production. By introducing various new elements the average viewer said that it was a great improvement from the last video.

YouTube Feedback
So far we have 21 views from the United Kingdom and 1 from Austria. Furthermore, we achieved to appeal to a younger male audience as 81% of the viewers were male and 69.5% between the age of 13 and 17. YouTube has also made us realize that when we used longer takes the retention fell down by a quite high percentage. I have spotted in several Hype Williams clips that he makes shots last for around 5 seconds until switching to the next in order to keep interest high.
I think after a while we will receive more views, not just from the UK but also from the USA and our home countries: Austria, Germany and Russia.

Feedback from Class members
A little YouTube video about "Hate It Or Love It".