Hate It Or Love It
Samstag, 17. März 2012
Evaluation Task No. 1: 3x3 Grid
For this task I have decided to create two 3x3 "art of the title"-styled grids in order to cross-reference.
From top left to bottom right:
Picture #1
This shows the style of showing the artist from various different angles and sides. In our video, Victor "Ekoko" Mukete is viewed from not only the front, but also from the side. This is also seen in the official video of "Outta Control" from 50 Cent.
Picture #2
This part represents the parallel "Story line" that occurs while the artists rap. We have chosen a story about a boxer which - although facing various loses on his way - tries to achieve in his career. A similar idea is shown in the original video fro "Hate It Or Love It", but completely different in content.
Picture #3
In rap videos we often see both artists in the same shot for quite some time. Although nowadays a shot shouldn't really take longer than 5 seconds in order not to lose interest, we decided to add different elements to one longer shot in order to create a similar effect. Our shot can be compared to "Hate It Or Love It"'s 50 Cent and The Game sitting in the private jet, taking turns in rapping.
Picture #4
As it is typical in rap videos, the artists normally likes to show off the riches he achieved doing his line of work. We portray this by showing off with high value assets and the "high" standard coach Oluseyi "Lu" Petinrin sits on. This can be compared to Rick Ross's video "Hustlin'", where he - although in the deprived areas - demonstrates his wealth by a man sitting in his luxurious car counting his money, while he stands outside and smokes a Cuban.
Picture #5
We took some ideas which helped us do the montage from LL Cool J's "Mama Said Knock You Out". The montage in this video is fantastic, but less similar to ours. We have created a more "Rocky" styled montage where the music is for a second in the background and the boxer in the foreground.
Picture #6
This represents the close ups of our video. "High Definition" from Rick Ross is a good example of 'real' media as this is all about brands and close ups of them, making it a typical hip-hop/rap video.
Picture #7
A Long take of our co-star rapping. In the original we frankly also found quite a view shots which were long takes. It is very important that the Rappers stay in the foreground as these are the creators of the music and therefore need to not only promote themselves, but gain recognition for their work.
Picture #8
Although indicating that there is a boxer training in the story line, we never show him in an actual fight. We took this idea also from LL Cool J's "Mama Said Knock You Out" as we saw this as a clever way to conceal our low budget production and our restrictions to film a boxing ring outside of school grounds.
Picture #9
Finally we decided to fade out our rap video. We can see this effect in many hip hop videos, but we went to take this even further by making the effect very long. A similar length might be seen in LL Cool J's "Mama Said Knock You Out". This effect is very popular as a story is often told in a video and therefore the effect creates a mystical effect.
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