The Advert

This is the Advert for the "Hate It Or Love It" Digipak.

The official advert.

Revising the Plan

We tried to stick to the plan as good as possible. We chose to keep the title and the release date in the same font as seen on the Digipak. Furthermore, we decided to put quotes in a normal font so it easier to read and taken more seriously. "A-Cross Media presents" is also designed differently in order to differentiate it from the   rest of the advert. We have "americanised" the date to bring it closer to the original.

Advert Ancillary Task No. 4: The Flat plan

This is the flat plan for the advert.

We have decided to use one similar artwork from our digipak in order to promote it. We will keep similar elements in order to make the digipak easier to spot and recognize. The production studio will remain present in order to help recognize further investors the producers of the video. The quotes from prestigious magazines, etc. are also indicated to enhance sales. 

Advert Ancillary Task No. 3: Print Advert

Print advert is advertising by means of printed media such as newspapers, magazines and posters. It is one of the oldest ways of promotion and most of our older relatives use and accept only this way of promotion. Nowadays the print media still reaches a lot of people:

The (Japanese) Yomiuri Shimbun - Most selling newspaper with around 14,067,000 circulations

I think that this type of media is still very popular as this old, easy and cheap way of informing the masses is widely used around the world. It still has a large influence on people, but the convergence with the internet and the widened use of the computer and smartphones which can access the internet provide large difficulties to newspaper firms which basically survive on this business. The only way print media tries to evade this is by providing more information on the non-digital newspaper and promotes it's healthier and greater overview assets.

Advert Ancillary Task No. 2: Photoshop Cream

This Task asks us to utilize Photoshop in order to copy an advert for a CD cover. I chose to copy the new Cream Club Anthems 2012 advert.

The Copy.

Although Copying the "Cream", HMV and NewState Music signs, the shade, the writing and the background have all been done with the tools provided by Photoshop.

The Original.

Advert Ancillary Task No. 1: CD Advertising

This is a basic outline of CD advertising, taking Jay-Z's Album "The Blueprint 3".

The Digipak

We can finally present to you the Digipak to "Hate It Or Love It".

The Final Digipak, by Max Proksch 

Top Row (L to R):

#1 - One extra panel with artwork.

#2 - The background for the soft hub spot of the CD

#3 - Panel with the lyrics in front of the road were the Boxer does morning runs.

Bottom Row (L to R):

#1 - Another extra panel with related artwork.

#2 - Back of the Digipak showing the rapper from the video.

#3 - Front of the Digipak. This indicates the main rapper and the title "Hate it Or Love it".

Revising the plan

We kept to our plan up to 2/3 of the actual expected. This was the result of counselling and opinions we gained from showing the flat plan to colleagues. Although keeping the artworks and the background of the soft hub, we decided to enhance the lyrics panel with the background we would have used in the front and threw away the idea of having both rappers on the front and the boxer running on the back panel. Instead we wanted to enhance the superficial dominance and therefore we put Oluseyi "Lu" Petinrin as The Game on the front cover while Victor "Ekoko" Mukete as 50 Cent adorns the back. This refers to also that the "core" is the story as when you open all the artworks and the lyrics stand out.

Digipak Ancillary Task No. 7: The Flat Plan

This is our Digipak Flat Plan. Drawings by Lukas Kreimeier and Max Proksch.

• Front: This page of the Digipak will show both of our rappers in the foreground, looking arrogant and showing off while we see our "Underdog" Boxer running on the street in the background. This has a similarity with the actual album of "Hate It Or Love It", were The Game leans on a lowrider, therefore he is in the front and the story in the background.
• Back: We decided to use the same road and the same position of the Boxer running as this gives a nice 360* Degrees feel to it.
• Backside of the Front: This will show the lyrics of the song.
• Plastic tray spot/1st & 2nd layer: These will view snapshots from our music video. Partly they will be in B&W. 

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*With 360° we meant another view of the shot from behind.