Advert Ancillary Task No. 2: Photoshop Cream

This Task asks us to utilize Photoshop in order to copy an advert for a CD cover. I chose to copy the new Cream Club Anthems 2012 advert.

The Copy.

Although Copying the "Cream", HMV and NewState Music signs, the shade, the writing and the background have all been done with the tools provided by Photoshop.

The Original.

Advert Ancillary Task No. 1: CD Advertising

This is a basic outline of CD advertising, taking Jay-Z's Album "The Blueprint 3".

The Digipak

We can finally present to you the Digipak to "Hate It Or Love It".

The Final Digipak, by Max Proksch 

Top Row (L to R):

#1 - One extra panel with artwork.

#2 - The background for the soft hub spot of the CD

#3 - Panel with the lyrics in front of the road were the Boxer does morning runs.

Bottom Row (L to R):

#1 - Another extra panel with related artwork.

#2 - Back of the Digipak showing the rapper from the video.

#3 - Front of the Digipak. This indicates the main rapper and the title "Hate it Or Love it".

Revising the plan

We kept to our plan up to 2/3 of the actual expected. This was the result of counselling and opinions we gained from showing the flat plan to colleagues. Although keeping the artworks and the background of the soft hub, we decided to enhance the lyrics panel with the background we would have used in the front and threw away the idea of having both rappers on the front and the boxer running on the back panel. Instead we wanted to enhance the superficial dominance and therefore we put Oluseyi "Lu" Petinrin as The Game on the front cover while Victor "Ekoko" Mukete as 50 Cent adorns the back. This refers to also that the "core" is the story as when you open all the artworks and the lyrics stand out.

Digipak Ancillary Task No. 7: The Flat Plan

This is our Digipak Flat Plan. Drawings by Lukas Kreimeier and Max Proksch.

• Front: This page of the Digipak will show both of our rappers in the foreground, looking arrogant and showing off while we see our "Underdog" Boxer running on the street in the background. This has a similarity with the actual album of "Hate It Or Love It", were The Game leans on a lowrider, therefore he is in the front and the story in the background.
• Back: We decided to use the same road and the same position of the Boxer running as this gives a nice 360* Degrees feel to it.
• Backside of the Front: This will show the lyrics of the song.
• Plastic tray spot/1st & 2nd layer: These will view snapshots from our music video. Partly they will be in B&W. 

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*With 360° we meant another view of the shot from behind.

Digipak Ancillary Task No. 6: Selling CD's?

For the sixth consecutive year in the UK, the sales of CD's and albums have been falling as seen from a study of the British Recorded Music Industry (BPI). But the question remains: How did the popular product first introduced in the 1980's enter it's stage of decline?

As in the age of convergence that we are in at the moment, the internet and comfortableness have been brought together. Online Data bases such as iTunes and various P2P servers now make it possible for the consumer to download the wished song or album with one small click. No more running into music shops, one might exaggerate the situation, but indeed, CD sales are still very high. Artists are still trying to earn their money through sales, but now they can sell their products to a much larger market virtually. The problem of piracy does still remain, but nowadays it is far easier to make a larger profit as so many people own a personal computer or laptop with an internet connection. Furthermore the artists create revenue through diversifying and taking on different jobs in the media, such as acting, etc.

Moreover sales of physical singles also have fallen from 2.5 million to 1.9 million in 2010.

Further interesting websites:

Sales of Albums in the UK: 

http://www.nme.com/news/various-artists/54449

A historical slideshow of musical sales in America (Recommended - Don't miss this!):

http://www.digitalmusicnews.com/stories/081611thirty

Digipak Ancillary Task No. 5: Photoshop

In this task we were asked to re-create a digipak with the use of Adobe Photoshop. These are the results:

This is the front of the Digipak we have tried to copy via Photoshop. On the left is the copy, on the right the original.

The back of the Ministry of Sound Digipak. On the left the copy and the right the original. Mrs Black has allowed us to cut down to only two cds. The original is a bit overlighted, probably because of the flash settings of the camera. 

Digipak Ancillary Task No.4: Star Image

Here's a little Prezi about Star Image.

The Link:
http://prezi.com/bi_tlvxba205/star-image/